Press & Media Kit

Lock In Chinese

Mandarin from your lock screen.

Everything you need to talk about Lock In Chinese to your audience: ready-to-copy boilerplate, brand assets, shareable mockups and disclosure guidance. Use it freely. For anything else, reach us at support@lockinchinese.com.

01

Boilerplate & positioning

Copy any of these verbatim. Pick the length that fits your caption, description or bio.

Positioning line

Mandarin from your lock screen.

Short - one sentence

Lock In Chinese turns your iPhone lock screen into a daily Chinese lesson and seals your social apps behind a quick quiz until you have earned your scroll.

Medium - 2-3 sentences

Lock In Chinese is a quiet Chinese-learning app built around your lock screen. A single word waits there every time you reach for your phone. Open a social app and it sits behind a seal: answer a short quiz on the words you have been learning, and the seal lifts for a while. You trade a little study for a little scroll.

Long - full paragraph

Lock In Chinese is an iOS app that teaches Chinese in the seconds you already spend on your phone. Instead of another flashcard grind, it puts one word on your lock screen so you meet it dozens of times a day, before the scroll ever begins. When you open Instagram, TikTok or X, the app seals them behind a short quiz drawn from the words you are learning. Answer correctly and you earn a window of scrolling; when it closes, the seal returns. The result is a habit that turns idle taps into steady, low-effort progress. Lock In Chinese is part of the Lock In family of lock-screen language apps. Learn more at lockinchinese.com.

02

Brand assets

Seal mark
Wordmark lockup
Lock In Chinese
App icon
App icon

One mark, two forms of the same chop: cut into cinnabar on paper. The app icon is the square, upright form - use it for the App Store, favicons and anywhere the mark stands alone. The seal mark is the form the app itself presses into a page: softer corners and tilted, the way a hand-pressed chop lands. For print and anything above 512px use brand-mark.svg below - not the favicon, which tightens the chop's margin so the glyph survives a browser tab. Keep the paper field either way - never place the chop on a colored ground.

Color palette

#F4F1EA
Paper
Primary background
#ECE7DB
Paper Deep
Recessed panels / frame fill
#1D1D1B
Sumi Ink
Body text
#4A463D
Ink Soft
Secondary text
#6D685B
Ink Faint
Captions / labels
#DED8C9
Hairline
Legacy rule token - not used on brand surfaces
#9D2A2B
Seal Red
The seal mark + primary actions

Typography

Hanzi - Songti SC bold
学 字

Songti SC, bold, at every size - the one face that renders hanzi and kanji. Named explicitly everywhere so a CJK run never falls back to an unnamed face.

Latin - system sans
The quiet way to learn.

System UI (SF Pro / Segoe / Roboto) for every Latin role, headings included. Set on paper (#f4f1ea) in sumi ink (#1d1d1b). Seal red is the site's one accent - the mark and every primary action.

Downloadable assets

Right-click / long-press to save, or use the download link on each tile. A single zipped bundle is not available yet - grab the individual files below.

03

Shareable mockups

Pixel-accurate iPhone renders of the three core moments. Screenshot these directly, or pose your own shot in the phone studio.

9:41
Wed 7 xué · to learn
9:41
xué
to learn
9:41
xué
Lock In Chinese
Instagram
TikTok
X
Lock In
Photos
Calendar
Maps
Health
News
Wallet
Fitness
Files
9:41
Break the seal
xué
Word on the lock screen
9:41
Wed 7 xué · to learn
9:41
xué
to learn
9:41
xué
Lock In Chinese
Instagram
TikTok
X
Lock In
Photos
Calendar
Maps
Health
News
Wallet
Fitness
Files
9:41
Break the seal
xué
Quiz to break the seal
9:41
Wed 7 xué · to learn
9:41
xué
to learn
9:41
xué
Lock In Chinese
Instagram
TikTok
X
Lock In
Photos
Calendar
Maps
Health
News
Wallet
Fitness
Files
9:41
Break the seal
xué
Social apps, sealed
04

Talking points

The key features worth mentioning. Lead with the lock-screen habit; it is the hook.

  • Learn Chinese from your lock screen, with no separate study session
  • A single word widget you meet every time you pick up your phone
  • Social apps (Instagram, TikTok, X) sit behind a seal until you pass a quick quiz
  • A correct answer buys a timed window of scrolling, then the seal returns
  • Spaced, bite-sized review that fits idle moments instead of adding to your day
  • Calm, literati-inspired design: paper, sumi ink, a single seal-red mark
05

Disclosure & contact

If you are compensated or use an affiliate link, disclose it clearly and up front - it is the law (FTC endorsement guidelines) and it keeps trust with your audience. A copy-ready line:

FTC-style disclosure

This post is sponsored by / contains an affiliate link for Lock In Chinese. I may earn a commission if you download through my link, at no extra cost to you. #ad #sponsored

Affiliate & partnerships

Want a code, an affiliate link, or early access for a review? Email us and mention your platform and audience.

support@lockinchinese.com